Appropriate SEO efforts have become essential for any website no matter it is being redesigned or being launched from scratch. Most of website owners think that SEO efforts will be started once the website is designed, redesigned and launched. In real it can cost you more money as SEO team can suggest you some changes in design when design has completed. So better is to start your SEO efforts while you are making a new design for your existing or brand new website.
Especially when you are redesigning your existing website, you need to take extra care because if you don’t care; your website traffic can marginally be decreased. For this reason, today we are going to share 6 effective tips which you should consider while redesigning your existing website.
1. Develop a website that is both user and Search Engine friendly
When we say both user friendly and Search engine; we precisely mean a website that does not have barriers to both humans and search engines. During a site design or redesign engage your SEO team with designers and developers so that in very start they can guide you about how to make your website both user and search engine friendly. In case you are redesigning perform a thorough site audit. In this web site audit you consider certain things including site navigation, page layout, link structure, content duplication, finding and using appropriate keywords etc.
2. Do keyword research
While redesigning or designing your website design. you should find out appropriate keyword and search terms that are relevant to your website and industry. There are various tools which help you doing so, but you should mainly consider search engine advertising campaigns and website analytics and such reports.
3. Use appropriate and relevant keyword phrases and search terms in site design
Once you have considered important keywords for your website, you need to use those search terms and keywords in appropriate way. See if enough people are searching those terms. If not, you need to determine other terms which are being searched widely. After that you need to generate relevant content which includes those keyword phrases. Optimizing site pages also should be considered at this stage.
4. Develop suitable site navigation along with proper link structure
After determining the content for your website, you should develop a navigation structure that makes it easy for users to navigate through your website easily. Choosing proper link structure also helps you generating more Search Engine based traffic to your website.
5. Decide pages that will focus on more important keyword phrases
Your website analytics and reports tell you about pages which bring more traffic towards your website. You need to focus on those pages and need to give them outlook that is attractive and eye-catching for readers. If you redesign your website URL changes can give you tough time as your website URLs need to be re-crawled by the search engines. You need to redirect users properly by using 301 redirects. Furthermore you need to re-use important content that was available previously on specific pages.
6. Check incoming links coming to your website
Checkout back-links or incoming links to your website from other web pages and websites; it helps you knowing that which pages are bringing more targeted traffic to your website and also about those who help you getting higher ranking in search engine results. At this stage you need to use 301 redirects here too as those may be linking towards your website’s inner pages.
In this way, you can take care of your website traffic even if your website is being rebuilt.