Google Plus 1 vs. Facebook Like

With rapidly advancing technology and its technicalities – smart cyber-tech drivers are working tirelessly to break down communication barriers and make social interaction better, thus further shrinking our global village. It’s only a few years back when Mark Zuckerberg along with his fellows Eduardo Saverin, Dustin Moskovitz, and Chris Hughes launched Facebook that set new social interaction trends, and reshaped internet marketing industry. Millions of internet users grew addicted to Facebook propelling it to bring revolutionary change in social lives. Indeed, the social networking site has been enjoying unparalleled success and maintaining social media monopoly since years.

Furthermore, it provided inspiration to many popular social networking sites of today. Google couldn’t resist either, and this is evident by the recent announcement of the release of a Google’s new social button called +1 (plus one). Also written as Google plus button, it’s a part of Google’s social media strategy 2012 and widely considered as an answer to facebook for social media and social data.

I learnt about it when my Gmail account showed a Google +1 notification a couple of days. Having explored, I realized that Google+1 works just as Facebook does, from its video chat to group texting, bookmarking to content sharing, and grouping to news feeding. The former, however, allows users organize the mess the latter has created.

Google+1 allow users to classify their friends with its interesting feature called Circles. Now, instead of continuing to connect with all of your friends like on Facebook, you just need to create different groups and add friends to them depending upon your relations with them. This simplifies communication as to who to communicate what as well as enhances privacy and control.

So far, the addition of Circles is being highly favored by both users and tech pundits. Unlike Facebook being widely considered as sloppy and insensitive, Google – the giant search engine – aims to provide an organized and secure realm of social networking. Other sparkling features that Google+ has to offer include Streams, Sparks and Hangouts. Stay tuned and keeps an eye out – there’s much more to come!

Schema.org – the latest Strategic Alliance between Google, Microsoft Bing and Yahoo!

Google, Microsoft Bing and Yahoo! finally have taken the step that will help website publishers in improving web search results for the end users. This is introduced as schema.org that indeed is very big SEO news of the current era. This new alliance seems strange but it will surely help users – the searchers in getting the richer and appropriate search results.

If you have ever noticed, currently all of these top three search engines even provide you with bulk of spam and low-quality content as search results against many keywords. This joint alliance and combined effort of schema.org though is not a spam killer but it will help all these three search giants – Google, Microsoft Bing and Yahoo! to create a mutual and common vocabulary for structured data markup on web pages.

This new Schema consists of a set of micro-data, from each of the search engine that will be used to enhance and populate the search results. Not only the existing data but the fresh data too will be included in this micro-data to be this schema supported. Schema.org provides a standard format for micro-data that avoids many standardization hassles and questions. If you are not so sure whether it will support previous micro-formats and RDFas, it will – Schema.org says.

This, while on the one hand helps these three search engines in better capturing the search engine industry, at the same time will also help the webmasters and website publishers  to better display their websites in search engine results. That will result in appropriate and better results for any user against any search keyword.

“We know that it takes time and effort for webmasters to add this markup to their pages, and adding markup is much harder if every search engine asks for data in a different way.” Google Fellow Ramanathan Guha says. “With webmaster feedback, we’ll be able to regularly publish new schemas for sites to use and, in turn, expand the list of queries with rich results,” Guha added. In the same way Bing and Yahoo! professionals also feel that this new SE alliance will help both users and the search engines likewise.

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Expected Gold Rush in Mobile Business Apps Development

Considering the current sensation for smart phones and tablet PCs, a large number of software developers are expecting a gold rush for business applications development.

A recent study from IBM indicates that tech pros from all corners of the world are expecting a huge increase in business application development for devices like Apple’s iPhone, iPad, Google Android phones and BlackBerry devices such as PlayBook and its other smart phones. According to the survey, which included 2000 pros from 87 countries, most software developers are expecting that  mobile apps development will surpass any other kind of business software development in the next three or four years.

According to Forrester Research’s senior analyst Jeffery Hammond, “Mobile devices have become and they are going become a lot more powerful than what they are today.  Software development for these devices is becoming easy, and soon there will be somewhat innumerable players trying out their luck in mobile apps development.”

Many tech-savvy users are looking for smart solutions to incorporate leads and contacts from their computer based Twitter and Facebook accounts into their cell phones.

IBM developers relations manager Jim Corgel says: “The fundamental demand here is for simple, secure and easy access to information that’s going to help people do their business without being tethered to an office.”

There will be steady growth in the development of generic mobile business applications that are directly marketed to enterprise customers. The technologies these developers are developing are not likely to crop up in online stores that seem to focus more on their consumers.

Considering the current sensation for smart phones and tablet PCs, a large number of software developers are expecting a gold rush for business applications development.

A recent study from IBM indicates that tech pros from all corners of the world are expecting a huge increase in business applications development for devices like Apple’s iPhone, iPad, Google Android phones and BlackBerry devices such as PlayBook and its other smart phones. According to the survey, which included 2000 pros from 87 countries, most software developers are expecting that mobile apps development will surpass any other kind of business software development in the next three or four years.

According to Forrester Research’s senior analyst Jeffery Hammond, “Mobile devices have become and they are going become a lot more powerful than what they are today. Software development for these devices is becoming easy, and soon there will be somewhat innumerable players trying out their luck in mobile apps development.”

Many tech-savvy users are looking for smart solutions to incorporate leads and contacts from their computer based Twitter and Facebook accounts into their cell phones.

IBM developers relations manager Jim Corgel says: “The fundamental demand here is for simple, secure and easy access to information that’s going to help people do their business without being tethered to an office.”

There will be steady growth in the development of generic mobile business applications that are directly marketed to enterprise customers. The technologies these developers are developing are not likely to crop up in online stores that seem to focus more on their consumers.